About The Equiticity Racial Equity Movement

The Research Question

What happens when we turn on the Power and Equity moves like electricity through our homes, streets, neighborhoods and cities?

EQUITICITY

Power + Equity >

Purpose
Equiticity is a racial equity movement. We move through time and space, programming and advocating for racial equity, increased mobility and racial justice to make lives better for Black, Brown and Indigenous people of color across the United States.

The Problem
Low-to-moderate-income communities of color across the United States are the most inequitably, disproportionately and adversely impacted by violence, healthcare disparities, unemployment, poverty, over-policing and lack of mobility, after many decades of segregation and disinvestment. These factors, along with a stark lack of equity in the distribution of resources, have undermined the development of more liveable neighborhoods and cities for people of color.

Vision
Equiticity’s vision is a midsize-to-large U.S. city where racial equity is fully integrated at the policy and legislative levels into every function, department, resource and budget associated with city operations, services and programs. We envision Equiticity creating a U.S. city that serves as a global model for the rest of the world on how to normalize, prioritize and operationalize racial equity as an equitably moving flow of resources contributing to reducing violence, improving health, creating jobs and ultimately making our neighborhoods and cities more liveable for people of color.

Mission
Equiticity is a racial equity movement working to improve the lives of Black, Brown and Indigenous people of color by harnessing our collective power through programming and advocating for racial equity, increased mobility and racial justice across the U.S.

Target Audience
We serve Black, Brown and Indigenous people of color and low-to-moderate-income communities across the United States. In addition, we have three distinct target audiences. At the neighborhood level, our target audiences are Black, Brown and Indigenous people of color, low- to moderate-income residents, stakeholders, organizers and community-based organizations. At the citywide level, our target audience is made up of elected officials, policymakers, influencers, philanthropists and thought leaders. At the national level, our target audience consists of allies on equity—elected officials, policymakers, researchers, advocates and activists, as well as national organizations, foundations and corporations focused on equity, mobility, justice, human & civil rights and community development.

The Focus

  • Racial Equity: We advocate for a public, deliberate and operational commitment to racial equity as the fair, just and equitable distribution of resources, prioritizing people of color and low- to moderate-income communities, throughout all forms of government and mainstream organizations operating at the local or national level.
  • Increased Mobility: We advocate and operationalize increased access to effective, efficient, sustainable, shared and active forms of mobility for people of color across the U.S. We are open to a range of business models and partnerships that allow for equitable outcomes from emerging mobility networks and new transportation technologies.
  • Racial Justice: We advocate for greater operational levels of racial justice and accountability for the local and national institutions committing acts of structural violence against people of color.

The Process

  • Mobilization: Facilitate grassroots programming at the neighborhood level in cities across the U.S., engaging people directly in the work of racial equity, increased mobility and racial justice in order to establish a coordinated, national equity network of people operating at the local, state and national levels.
  • Politicization: Inspire, teach and train people across the U.S. to care about, fully understand and work toward achieving racial equity, increased mobility and racial justice in our country.
  • Organization: Execute a full, dynamic and diverse suite of burn/build and inside/outside equity, mobility and justice strategies nationwide, developed and implemented by an active, national network of racial equity advocates, strategists and tacticians.
  • Transformation: Reduce violence, improve health, create jobs and ultimately make neighborhoods and cities more liveable for people of color.

The Strategy

  • Community: Create a local and national advocacy community focused on equity, mobility and justice by connecting communities—online and offline—across racial, geographical and social divides.
  • Culture: Build an equitable, diverse and inclusive advocacy culture around racial equity at the local and national levels.
  • Context: Execute neighborhood-based and citywide racial equity advocacy projects in full partnership with the people and community-based organizations impacted at the neighborhood and citywide levels.
  • Creativity: Encourage imagination, innovation and inspiration inherent in the racial equity work to connect in an authentic, heartfelt and sincere manner with our target audience.
  • Clarity: Express in consistent, inspiring and clear terms who we are, what we do and why we do it. Equiticity is a racial equity movement. We move through time and space programming and advocating for equity, mobility and justice to make lives better for people of color across the United States.
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